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This is one of our more popular posts over the past several years. Seems like schools ignore their online reputation until someone finds out about it and then panic sets in!! The key is to including the securing of online reviews into your overall systematic marketing efforts. Read on . . .
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[ARCHIVE 4/2012] You get an angry parent who not only lashes out to your Headmaster in person, but he takes it online. Ouch. It’s one thing for an exchange to happen behind closed doors on campus, but it’s a bigger deal when prospective families get to read about it online!
That’s why your school needs reviews today – right now – don’t delay!
Keeping a consistent flow of positive reviews is the very best solution for deflating the sting of an occasional negative review. But they are not as easy to get as you might think – asking 10 families might generated 1-2 reviews. Families are busy and they forget to do it – keep following up and asking.
-Randy
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